It’s Like Netflix for Games

(2010 – 2012)

Designed a new mobile platform for the world’s largest games on demand service

  • Led and managed the UX and creative for the company.
  • Collaborated internationally to develop and strategize products.
  • Designed and built out new online community offerings to increase engagement.
  • Launched the first Android games subscription service.
Exent is a games on demand service that provides unlimited games and playtime for a flat monthly subscription. Think “Netflix for games”. Exent has thousands of PC games as well as contests and a vibrant community. When I was at Exent it was a white label service and we partnered with some of the biggest telcos in the US such as Verizon.


Initially, the Exent service was only available on PCs.

With the rapid growth and focus on mobile games, the signs were clear that if we wanted to succeed we needed to branch out to mobile. Thus, Gametanium was created.

This offering would be a similar white labeled games on demand service focused on the android platform. My challenge was to design the UI for the mobile version of our product.
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At Exent we built a thriving community of casual gamers.Our main platform was a combination of the games service as well as an avatar and apartment that the user could decorate with items that they earned from playing games. We had leaderboards and challenges to keep the users engaged and happy. Our CEO loved the concept of the rotating wheel interface and it was an interesting challenge to design with this in mind.

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